Does Your Business Really Need a Website?
This is a question we get asked a lot and believe it or not there isn't a simple answer to it, each business is different.
It’s true that plenty of small businesses are successful without any need for a website. Print advertising, word of mouth and a physical presence in a prime location are sometimes all that’s needed to attract a steady flow of customers and achieve a respectable profit. However , if you’re expending a lot of time and money on paper advertising, or your business simply isn’t doing as well as you would like, setting up a website could prove incredibly useful.
First, it is important to consider the needs of your business. Do you provide a service or sell merchandise? If you provide a service or a trade, a website can be instrumental in finding new customers. You may have a local presence and great printed advertising but more and more people are searching online when they need local services and you don't want them to miss your business.
Without a website, your business could be missed but your competitor’s might be found - is that what you want? If your business is commerce-based, setting up a website also has a whole host of benefits. You can sell your products online (turning commerce into e-commerce) to reach a wider customer base, or simply use your website as further advertising. If your products are of a popular brand or particularly in-demand, for example, potential customers are likely to be searching online for local stockists. There is simply no denying that moving online will allow you to access a much wider customer base.
So not only does your business need a website but your website needs to be found by the search engines.