Up until a few years ago if you if you entered “electrician” into a search engine’s toolbar you would get results from all over. It didn’t make any difference if you were in LA or New York, the search engines returned the same results.
Not too helpful when you need an electrician right away to come to your house or business. Fortunately the search engines have changed. Now the results you get back are based on your physical location.
What does this mean to your business?
The integration of physical location in search results represents a huge opportunity for local businesses. Your site is no longer forced to compete with businesses all over – only the ones in your area. This makes it infinitely easier to rank for your keywords.
However, while this results in a great opportunity to rank high it does not mean it will be easy!
To ensure that your site gets the best possible rankings and to give you the best chance of Google listing you in their local "3 Pack" (see below) takes some work.
The following steps need to be addressed:
- Claim your listings on
- Google My Business Page
- Bing - Bing Places
- Other directories
- Optimize your site with local keyword data.
- Ensure your Name, Addess and Phone (NAP) listings remain consistent across the web.
- Generate genuine reviews from your customers.
- Optimize your search engine snippets.
- Focus on localized link building.