Think Your Small Business Doesn't Need Local Marketing Services?
If your business has a physical location and sells products and/or services to mostly local customers - you need local website marketing. A quick look at Google search results will reveal that Google has placed much more importance on local search results, pushing organic results down the page.
- These Local Results help bring in a more targeted audience.
- Local Results have less competition and therefore you have a better chance at higher rankings. With Local Website Marketing you are only competing with other local companies not everyone Google has indexed.
- Local Website Marketing is crucial when it comes to mobile search results. Many users that perform mobile searchs are looking for something they need right now - so if they find you in their search results the odds are very good that they will consider your company.
- Local Website Marketing helps your business improve their credibility. You may not realize how important reviews are. When you see local results you can click on the review section and read what others have said about them.
In the past local businesses could get away relying on foot traffic and more traditional forms of advertising to compete locally. However, as more people are using search engines to find local businesses around them it becomes more important for businesses to be found. With the creation of Google+Local, Bing Places for Business and other search directories local marketing has become a necessity to put your business on the map (both figuratively and on map applications on mobile devices).
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